Community Fibre
Industry
Technology
What we did
Brand Activation
Collaborators
James Carter Motion
Challenge
Community Fibre has solidified its position as London’s leading independent altnet through a brand refresh centred on reliability, affordability, and rapid expansion to over 1 million households. Our challenge was to develop Community Fibre’s new visual identity into a flexible toolkit capable of working across all touchpoints.
Brand activation
We created a set of comprehensive guidelines and motion principles and applied them to print, digital and animations as part of the brand rollout.
Brand system
The first step was to define the functionality of the C symbol, target and bullseye, three very distinctive graphics that would bring the brand to life. These graphic assets are used in various ways across print and digital.
The concentric circles inspired a set of motion principles that guide the style of all motion graphics including the logo, instructional videos and explainer videos.
© Created at Whirligig Creative