I help create purposeful brands that genuinely shake things up for the better.
I am a conceptual, strategic and award-winning creative director, with a proven track record in directing multi-disciplined creative teams on numerous high profile accounts.
I bring clarity, inspiration and energy to designing better brand experiences for a variety of organisations, from charity and public sector companies to national icons and global household names.
I have a diligent, inquisitive mindset coupled with over 20 years experience in branding, brand identity, campaigns, internal communications, publishing, signage and way-finding.
I successfully challenge pre-conceptions and create brands that not only delight clients but help make people’s lives feel better.
20 years experience
Dec 2020 – Present
Independent creative director and brand specialist
Jan 2019 – Dec 2020
The Team, Creative Director
Clients: NS&I, Rightmove, Scope, Sovereign, Heathrow, Southeastern Trains
Aug 2008 – Dec 2018
The Team, Creative Lead
Clients: Marks & Spencer, Photobox, RBS, Gas Safe Register, Heathrow and Gatwick, English Heritage
Apr 2000 – Aug 2008
Loewy, Design Director
Clients: BAA Heathrow and Gatwick, Rightmove, Crown Estates
“I have worked with and alongside creatives for 30 years and I see in Clare an outstanding ability to see, feel, comprehend and ultimately express the subtlety and nuances that brands need to speak to people. She brings a way of thinking about brand expression and campaigns that I very rarely see. I have met many creatives — not many like Clare.”
— Eugenie Biddle, Head of Brand, NS&I
“Clare is brave and progressive, yet balanced and considered. Her skill turning insight and strategy into beautifully considered creative is second to none.”
— Sally Tarbit, Director, The Team
“Whether bringing brands to life through unique identities that capture brand strategy, or developing campaigns with cut-through for customers or employees, Clare will always deliver the right answer.”
— Cliff Ettridge, Director, The Team
“Clare is an inspiring and unique creative talent with a proven track record for curating and crafting memorable brand stories and experiences. Never phased by a clients’ brief, her calm and thoughtful demeanor catalyses action by always asking ‘why’ in ways that don’t put clients and colleagues on the defensive.”
— David Recchia, Executive Creative Director, The Team