Challenge

NS&I’s corporate site needed to clearly signal their new strategic direction to inspire a stronger savings culture. Part of our challenge was to bring NS&I savers into the heart of the site, via the annual report.

Strategy

Knowing that the report needed to feel relevant to a variety of audiences, we began by breaking down this formal and content-heavy document into core sections. We then looked at how we could serve the content in a fresh and engaging way, both online and in print.

Solution

We created a set of static and animated infographics to simplify complex performance statistics. Everyday language and objects help to bridge the gap between the world of finance and people’s real lives. The result is a report that brings savers right into the heart of the site and the organisation.